- INFO I502 - Class Notes for 14 Feb 2008
- Will's Tie Update
- Black Necktie
- Not Clip-on
- Charcoal Pinstripes
- Remediation
- McLuhan
- Media critic active in the 1960s and 1970s
- Media Content
- We tend to think of any medium as a container that stores content
- Content is separate from the container in which it is contained.
- MCLUHAN DISAGREES WITH THIS NOTION
- "The medium is the message."
- There is no way to separate the content from the medium in which it is stored
- McLuhan's argument is the same as phenomenologist's critique of mind/body dualism
- "The 'content' of any medium is always another medium"
- EXAMPLE:
- The cinema
- It is not just the narrative that gets "pulled along"
- Techniques, actors, etc. are also incorporated
- Bolter & Grusin
- "A medium is that which remediates."
- Definition of Remediation
- "It is [1] that which appropriates the techniques, forms, and social significance of other media and [2] attempts to fival or refashion to rival or refrashion them in the name of the real."
- [1] When you remediate something, it pulls everything into its content
- [2] When you remediate something, you claim that it is something better than it was before.
- Extension of McLuhan
- Not only do media "contain" other media, but there are new relationships identified
- "The remediation of material practice is inseparable from the remediation of social arrangements."
- When a new medium supplants an old medium, not only does it transform the content but also ...
- Four Dimensions of every medium
- THE DIMENSIONS
- Technical
- Social
- Economic
- Material
- Changes in any of these forces affects the others
- If a medium has a geneology extending from other media (film to games), then the new media also inherit the four dimensions of the previous medium
- This inheritance is "messy"
- EXAMPLE: Problems with the digital divide (as evident in HCI and computing) is inherited to gaming.
- Sometimes, changes in a new media can have a ripple effect to parent media.
- Immediacy & Hypermediacy
- Deals with the relationship between the medium and the real
- Immediacy
- Refers to the experience of transparency
- The idea of the medium trying to make something as real as possible
- Something that you look through and see reality
- Hypermediacy
- Refers to the experience that the medium is staging the content in artificial ways.
- Walter Benjamin
- Work of Art in the Age of Mechanical Reproduction
- Going to mechanical reproduction, completely transforms every domain involved
- EXAMPLE: Stage vs. Film
- Film breaks space and time
- Film distorts the way in which people view action