I co-direct the following research lab and research group at Indiana University:

Indiana University User Engagement Research Lab

In partnership with One To One Interactive, the Indiana University User Engagement Research Lab, featuring Quantemo™ neuro-physiological measurement technologies, is used to research users' affective reactions to and engagement with digital devices, media, games, and virtual worlds. Current research projects include (1) Multimodal measures of affect; (2) User engagement in recommender systems; (3) Interaction and engagement with in-game advertising.

Aesthetic Interaction Research Group

Our research group is currently engaged in the following three directions of research:

Affect and User Engagement

• Measuring and evaluating emotion and user engagement
• Affective domestic design in non-western homes

Entertainment Computing and Virtual Worlds

• Online identity practices
• Grouping and collaborative behaviors in virtual environments
• Spatial experience in virtual worlds
• Material ecology in virtual domestic spaces

Critical HCI

• Interaction criticism
• Concept-driven design strategies through the use of cultural theory

If you are interested in becoming a member of the Aesthetic Interaction Research Group, and/or participate in the research efforts of the User Engagement Research Lab, please contact Dr. Shaowen Bardzell (selu [at] indiana [dot] edu).